Marti Widger Grimminck
Chief Connector at International Connector
Marti Grimminck, is a social entrepreneur, creative marketer, and veteran traveler. Marti established the communications company, International Connector, to help companies and destinations attract and meet the needs of Millennials, the next generation of consumers.
Recently, Marti launched the Millennial Catalysts, a youth innovation group sourcing insights and trends from Millennials worldwide to develop creative solutions and business strategies for companies and destinations. This year, she has been working with Greece and Canada on their strategies in tourism, entrepreneurship and business aimed at Millennial consumers and visitors. In April 2014 as part of Travel Trade Athens, she convened and facilitated a think tank with diverse political stakeholders, European-based travel experts, local entrepreneurs, and media on Millennial tourism. Marti has developed and run workshops at numerous travel conferences and trade shows including ITB Berlin and the World Youth Student Travel Conferences: San Diego, Barcelona, and Sydney. She is a champion for developing talent pipelines and was the producer behind the Your Big Year competition – a youth engagement initiative with participation globally from over 100,000 youth and numerous organizations, especially within tourism. In the San Francisco portion, she facilitated an 8-day program of workshops, exercises and think tanks with partners such as Google and Deloitte.
Marti is expert at producing events and multi-channel media campaigns. For over 15 years Marti produced and marketed Broadway shows, events and entertainment brands across North America, Asia, Europe, and Australia.
Marti frequently speaks on digital marketing, mobile and social, Millennials and their global outlook, and women entrepreneurs. She earned an MA in social media and marketing from New York University’s (NYU) Gallatin School and a BFA in Directing from NYU’s Tisch School of the Arts.
An inveterate traveler, Marti has visited 50 countries as a champagne backpacker, stopping to live for stretches in New York City, London, Prague, Sydney, Brisbane, Buenos Aires, and now San Francisco.
Date: 12 November 9:30
Opening session: The Life of the Millennial Student